![]() ![]() And they’re priced accordingly and this, importantly, avoids confusion. You have the base model for the majority of customers that don’t want to pay $1000 for a phone you have the Pro model slightly more that brings all the flagship specs into a smaller package and, finally, you have the BEAST model that packs in the largest display and all the latest flagship specs and features. Building on from the success of the iPhone XR, the iPhone 11 base modelis the key to Apple’s success in 2019 and beyond, providing it keeps a similar pricing structure in place for its 2020 iPhones. Apple’s 2019 iPhone range proved that Apple can – and will – compete on price. Apple’s 2019 iPhone Releases Got Pricing RightĪpple’s products are always pricey, and the company’s iPhone is its #1 profit maker, so it is important that it gets its pricing strategy bang on. Samsung’s base Galaxy S20 model will start at 900 EURO, apparently, and that is simply just too expensive given the current level of competition. The price of the iPhone 11 – $699.99 for the base model – not only communicates to consumers that Apple understands that not everybody can afford or wants to pay $1000 for a phone, but it also offers up a viable alternative that is equally compelling, save for a couple of features that 99.9% of people won’t miss. If Apple knows that the majority of consumers DO NOT want $1000 phones, the reason we have the iPhone XR and iPhone 11, then it is surely time for Samsung to start reassessing how it prices its flagship phones? Still, given the pricing of Samsung’s Galaxy S20 range, it would appear that Samsung is not taking heed of market trends. Increased competition from brands like OPPO and Xiaomi have changed the game in the Android space, and $1000+ phones are NOT the answer. None of Samsung’s flagship phones got a sniff the company’s Galaxy A10 and Galaxy A50 performed very well, however, accounting for a large share of the market with 2.6% and 1.9%, respectively. LEFT TO RIGHT: iPhone 11 and iPhone 11 Pro Hardly surprising given just how cheap refurbished iPhone XR models can now be picked up for online. Research by CounterPoint shows that out of the top 10 smartphones (by sales) for Q4 2019 only three were flagship models, and they were the iPhone 11, the iPhone XR, and Huawei’s P30. Samsung’s Galaxy S10 and Galaxy Note 10, while exceptional phones have performed poorly in the markets. I mean, why would you spend $300 more for something you might not even use (a triple-lens camera) or notice (an OLED display)? Answer: you wouldn’t – and millions haven’t! The iPhone 11 is Now Immune To Flagship Sales SlumpĢ019 has not been a great year for flagship phone sales. I’m guessing most people are more than cool with this too, as sales for the iPhone 11 have been exceptional during 2019/20, just like the iPhone XR before it – Apple’s first “cheaper” iPhone model. Everything else is essentially the same as the Pro models. The only things missing from the iPhone 11 are an OLED display and a triple-lens camera. Essentially, Apple has done exactly what was required of it – make an accessible, usable, and powerful iPhone for the masses. On top of this, the iPhone 11’s dual-lens camera is also very impressive too. Apple outfitted the iPhone 11 with a huge battery too, so battery life is incredible. The iPhone 11’s A13 CPU is the most powerful mobile processor on the planet. On top of this, you’re getting a TON of performance for that money. And the reason for this? Simple: the price – the iPhone 11 is the cheapest model. Of that 69%, the iPhone 11 model accounted for 39% – the lion’s share. According to data from CIRP, Apple’s iPhone 11 range accounted for 69% of ALL iPhone sales in America during Q4 of 2019. The iPhone 11 is the #1 best-selling iPhone from the range. The design is different, the Pro models have triple-lens cameras on the rear, and both iPhone 11 Pro models use OLED displays, while the iPhone 11 has a 6.1in LCD display (like the iPhone XR’s). Cheapest iPhone Model In Range ($699.99)Īs you can see from the table, there are some pretty marked differences between the iPhone 11 and the iPhone 11 Pro models.
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