![]() Core service areas include marketing transformation, data and technology solutions, agency reviews and marketing capabilities development, private equity advisory, as well as executive search and talent development.Īs a UTA company, MediaLink will continue providing its unique blend of advisory services.Īdditionally, UTA Marketing will become a division of MediaLink called UTA Entertainment & Culture Marketing, where it will carry on its work at the intersection of brands, marketing and the creative community. Consistently ranked as one of the nation’s best management consulting firms, their services help companies navigate change, drive competitive advantage and grow their businesses, with a specific emphasis on media and marketing. Since its founding in 2003, MediaLink has worked to establish, expand and cultivate a rich network of relationships across the interrelated worlds of brands, media, entertainment, tech and finance. We will continue our deep partnership with Cannes Lions under our new ownership.” Kassan continued: “MediaLink has been propelled by our proximity to Ascential for the past four years, and I thank Duncan Painter and the entire Ascential team for being a great partner and ally. ![]() UTA acquired MediaLink from UK-based Ascential PLC. Our two companies operate at the same intersection and share the same vision. What’s more, MediaLink will be deeply immersed in a creator culture represented by UTA – one that pivots on entrepreneurship and an unwavering passion for artists, entertainment and media. ![]() “We will optimize our complementary strengths to the benefit of our clients and exponentially expand the opportunities available to them. “The combination of UTA and MediaLink creates an unparalleled offering operating where strategy, culture, entertainment, marketing and technology intersect,” Kassan said. UTA also has thriving Endorsement and Voiceover as well as Music Brand Partnerships practices. In recent years, the company also has become known for its fast-growing entertainment marketing and consultancy division, UTA Marketing, which works with leading global brands to build long-term entertainment strategies and relationships with top creators. One of the world’s biggest talent representation companies, UTA’s client roster includes prominent and successful artists, athletes, musicians and other cultural icons. MediaLink’s strengths are a powerful complement to UTA’s operations. And, this acquisition is a clear signal that UTA sees its work at the intersection of entertainment, brands and marketing as a core pillar of the future growth opportunities we are able to provide for our clients.” I know UTA will benefit from their insights, relationships and expertise. “I am truly grateful for the opportunity to welcome Michael and his team to UTA. What seemed at first to be an amazing one-man band has become a first-class, global consulting firm with powerful colleagues, deep expertise and unparalleled relationships,” said UTA CEO Jeremy Zimmer. “We have watched Michael Kassan steadfastly build his company over the years. This includes longstanding, trusted advisory roles with more than 50% of Fortune’s “World’s Most Admired Companies,” seven of the top 10 global media companies as well as a host of the world’s leading brands. Kassan and his 150+-member team have built one of the advisory world’s most enviable networks of C-suite relationships across entertainment, technology, brands, marketing and finance. MediaLink Founder and CEO Michael Kassan joins UTA as a partner and will continue as CEO of MediaLink, which will maintain its powerful brand and full organization as a UTA-owned company.
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